The Client
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DemandWorks Media (DWM) is a fast-growing digital marketing and demand generation company, partnering with global B2B brands to deliver high-quality leads and scalable growth.

With a reputation for innovation and data-driven strategies, DWM continues to expand its footprint across North America.
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The Challenge
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After years of superb organic growth driven by a strong internal network, DWM needed to strengthen its sales leadership by hiring a Vice President of Strategic Accounts — someone capable of leading enterprise partnerships and driving continued revenue expansion.

The challenge was clear:

• Network Limitations: Their existing network, while successful early on, had reached its natural limits.
• High-Caliber Leadership: The company needed a proven leader with deep experience in enterprise sales and B2B demand generation.
• Market Competition: Attracting senior commercial talent in a highly competitive martech and demand-gen space required a targeted, relationship-driven approach.

The Solution
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SGS Consultants leveraged its established network within the sales and marketing technology sector to identify and engage top candidates.

• Headhunted from Competitors: Our team conducted discreet outreach to high-performing executives in competing firms.
• Relationship-Driven Matchmaking: Having known Jeff Czaplicki for over two years, SGS recognized his fit the moment this opportunity surfaced.
• Employer Value Proposition: We positioned DWM’s strong EVP and growth trajectory as an ideal platform for an experienced strategic sales leader.

The Results
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The partnership led to the successful placement of Jeff Czaplicki as Vice President of Strategic Accounts, bringing a seasoned, relationship-focused leader into DWM’s senior commercial team.

• Strategic Hire: A proven enterprise sales professional now driving key account growth and revenue expansion.
• Efficient Delivery: From brief to offer, the process demonstrated SGS’s ability to engage and close top-tier candidates swiftly.
• Long-Term Impact: This placement strengthens DWM’s leadership bench and positions them for continued scale and success.

The Relationship
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This collaboration underscores the value of long-term relationships in executive search.

SGS Consultants maintained contact with Jeff for more than two years—understanding his career goals, strengths, and motivations. When the perfect role at DWM emerged, SGS was uniquely positioned to connect both sides seamlessly.

By combining deep sector relationships with a consultative, timing-driven approach, SGS once again proved its ability to match exceptional talent with exceptional companies—reinforcing its reputation as a trusted recruitment partner across the B2B and martech sectors.